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Born in Karachi, raised in Dubai, and currently based in Waterloo, Canada. I'm a multi-disciplinary designer with 4+ years of experience designing end-to-end prototypes, synthesizing user research, and creating marketing campaigns at advertising agencies working with clients and growing startups across fintech, hospitality, and automation. Working in these fast-paced environments has advanced my skills in user-centered design, cross-functional collaboration, and adapting quickly to shifting priorities.
When I'm not designing, I love to discover new cafes specifically for a Spanish Latte always or I spend time with my friends and family traveling creating memories and experiencing new cultures.
Designed the Nawa Apparel Website and Flutter iOS/Android application with thorough branding guides, competitive research, and usability testing for the inital launch.
Iterated and built the Hexagroup Intranet system delivering and internal ecosytem to manage clientele, employee management, and supporting the companys Wiki for all client based projects.
Collaborated with multiple stakeholders to redesign user flows of the Musashi AI dashboard system to improve employee efficiency and reduce redundant work.
Created various social media marketing assets for clients such as New Balance, Americana Foods, etc focusing on brand growth.
Partcipated in the research of new UI/UX trends and brand needs for Letswork by launching the customer referral program to increase customer-brand relations.
