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This past month, I joined Letswork as a Product Design Intern. Letswork is a subscription platform and marketplace for places to work, meet and create, on-demand. Users can either work from a network of 100+ partner coworking spaces, hotels and cafes with a single membership, or book ad-hoc private offices, meeting rooms and creative studios for as long as they want.
My responsibilities consisted of performing user experience research for both website and mobile application, working extensively with UX designers to create new webpages, and working with the marketing team to enhance the instagram page through graphic design.
The current website and mobile application for Letswork is already designed and actively being used by their users. Like any other startup, a quarterly analysis and research on user experience is necessary which is why I was tasked to check for any mistakes or interruptions. A few rising concerns were misspelled words or grammar mistakes in location titles, image loading errors, or new locations not uploaded on time.
As discussed with the product design team, we were to design new pages for the current website which included the Teams page, Partnership page, and free trial page. All of these 3 pages were new initiatives to enhance the user experience of the overall website and guide users to find information easily.
Key brand identity points to be focused on:
I worked on three pages in collaboration and with the advice of the UX Design and Product Design Team at Letswork.
While interning at Letswork, I learned a lot about maintaining brand identities and using existing assets while also creating new elements and designing in accordance to the existing brand assets such as typography, color pallets, and custom icons. My team at Letswork gave me a sense of what a user experience designer needs to focus on while creating new projects, I'm so thankful I had the opportunity to work and learn from the team at Letswork.
