.png)
.png)
This website is to help users navigate through transit schedules across Perth County and it's surrounding cities in Southwestern Ontario. The site is also the primary informative for daily news and events in the Perth County region curated specifically for Perth County residents and visitors.
The mission for the redesign of the Perth County Transit website is to revamp its design layout to improve the user experience, thereby increasing user engagement. I will tackle the existing issues of navigating through the transit map and schedules to easily find the route and time a user is searching for. By applying UX design, the aim is to create a user-friendly and visually appealing platform that enables seamless access to schedules and maps. Our ultimate goal is to enhance the overall user experience and encourage greater usage of the Perth County Transit website.
In the span of 4 weeks, the project was kicked off with interviews amongst 10 people which included Perth County residents and University of Waterloo students who are active users of this site. This diagram is a snapshot of the process I followed.
First, I will research into finding a better understanding the users needs who utilize the Perth County website.
- Learn as much as possible about users ->
user interviews
- Understand current solution and research conclusions
Overall, the website has a lot of design potential and will attract more users once the page convey a clearer and easily readable layout and structure while also maintaining an eye-catching design. I conducted interviews with University of Waterloo students and Perth County residents who are active users of the existing website. All participants were between the age of 19-25 years old.
"I'm always in a rush to get home after class in Stratford but schedule and maps on the PC transit page are really confusing to read and it's impossible to know which route to follow" - 2nd year University of Waterloo Student
"While living in Perth County, it's a mandatory routine to check the website to travel to bigger cities like London or Waterloo but navigating through the transit schedule is always overwhelming" - Perth County Resident
There is constant fear of taking the wrong route, or buying tickets for another time or date.
Users find it difficult the navigate across various maps and schedules to find the needed schedule.
At this stage, it was time to redefine the goal and narrow down its scope based on the insights gained from users.
Users need a site page that is easy to navigate, gives clear directional support, uses consistent typography, and provides easily readable layout so that they can find their route through maps and schedule faster.
With user insights and a re-defined problem statement in hand, it was time to come up with solutions and validate them.
I focused on the following improvements when designing the initial low-fidelity wireframes.
One of the key differences in the updated designs was that use could not read the existing map and schedule layout this allows the user to freely maneuver around the page to preview their searched options.
The existing website wasn’t flexible enough for the users to navigate through, so I worked with user pain points to improve it.
The updated website is easier to navigate, provides clear guidance and instructions, and is flexible for users to use.
.png)
With the final prototype created, I believe I have met the goals that were outlined in the beginning of the design process. I designed a responsive website that provides the customers with a smooth online navigation experience. If I had more time, I would dive deeper in developing some of those nice-to-have features. These features would add more characteristics to the business and increase the competitiveness.
